The question is not ‘whether culture really matters’ today in the modern world but to know ‘how culture really matters’ - Amartya Sen
One of the most fascinating methodologies of having a thorough perspective of life is through journeys. For years, people have travelled far and wide for business and leisure. If we take India as a case, there are more than 300,000 expats and the number is just increasing by the day. With fast growing economy and plethora of opportunities, especially in the outsourcing industry, it is very important to understand the dynamics of the land and its people. Being "inter-culturally operational" is the key to succeed today. This is where Cultural Coaching as a service becomes very useful.
Many organizations may wonder why cultural coaching is so important for a corporate to invest. The answer might sound simple but is profound. Cultural sensitivity is essential part of business environment as employees work with individuals and teams originating from various cultures both internationally and within the organization. Global leadership is not just about well qualified and talented high performers. The functional and technical skills that got leaders at a global level are not the same competencies that will help them to sustain in or move further ahead from that level.
Further, this cultural coaching service is not restricted to only expats but also others since every employee may have to deal with people from a different ethnicity or culture. It helps employees to know why colleagues from different culture or ethnicity think- act-react or make decisions in a different way than theirs and how can they work with them in an effective and efficient manner.
Strengthscape’s Cultural Coaching as a service is in line with the busted myths stated above. The coaching journey provides a deep-rooted understanding of cultures that guides the expats and executives on the tenets of business dealings in the country and to handle complex business conversations in a cross-cultural set-up.
In cultural coaching, the basic methodology of coaching – Strengthscape’s DANCE methodology – is applicable as it provides the structure for the coaching journey. Within that structure, the conversations and action points to implement are from the culture perspective.
The above stated highlights are followed in the larger process of coaching which starts with discovery and rapport building that defines the relationship and objectives, building self-awareness, creating a new strategy for action, getting a buy-in for the same, implementation and follow up on the action plan and celebrating success.
The duration of a cultural coaching journey will be anywhere between three to twelve months depending on the complexity of role, culture and objectives. The coach will differ from one engagement to another depending on the expertise needed. For more details, contact us.